Choosing makeup for seniors can be a little intimidating. Most beauty brands market to a younger crowd. Even the term mature makeup typically is used to market to women in their 40;s.
But what about us over 60 women? Who is making and marketing makeup for us?
Well, the answer is we can still enjoy wearing many of the same makeup products as younger women. We just need to have a few more tricks up our sleeves.
1 Choose liquid foundations for seniors
When choosing foundation I will grab liquid over powder or cream every single time.
Powder foundations tend to settle into the skin to make it more visible. I know in the summer it seems gross to choose a liquid, but trust me, it’s for the best.
Liquid foundations and tinted moisturizing agents, however, usually feature moisturizing ingredients and a dewy finish that flatter these skin types.
Full coverage can be the kiss of death for ladies over 60. Avoid it if you possibly can.
After I learned to stop aiming for flawless perfection, and embrace fresh and rested I was able to get away from a full coverage foundation.
It can give an appearance of mask-like texture rather than natural.
If you need more details on choosing foundations I have another article called Best foundation makeup for over 60 skin that might interest you.
Try the new modern skin tint formulas if you have problems with settling into wrinkles. Serum foundations are still exciting new makeup products to try. I love the tiny bit of glow they give.
Liquid foundations are more popular in the beauty industry. They are easier to blend and they provide a natural finish.
Powder foundations can be dry and cakey, which is not ideal for older skin types. They also tend to make skin look dull and lifeless. Powder foundation can be tricky to apply, it sticks to the fine baby hair that tends to grow on our face after menopause.
Liquid foundation is a better option than powder foundation for those with dry skin. It also can provide more natural looking coverage and has more staying power.
2. Try using Foundation as a Bronzer
It might seem scary, but trust me, it works.
If you have changed your powder bronzer to a cream bronzer but your face still looks “bronzy and fake” then maybe you are using too shiny bronzer.
While a little shimmer may improve aging skin texture, too much could actually increase lines and wrinkles. If you are looking for some of the best makeup for seniors that looks good with gray hair, try warming up your foundation.
Try using hydrating formulas with a light touch and see if you can get a better result on your mature skin.
Another advantage to using foundation as bronzer is that with most brands you practically have unlimited color options. Cool, Neutral, and Warm undertones are easy to customize if you snag a liquid matte foundation to use as a bronzing color.
3. Go For a Slightly Warmer Foundation Tone
I collect old makeup books. I had one from the 1980s that suggested choosing a foundation color slightly warmer than your natural skin tone. Just slightly, don’t overdo this one.
With the silver sister movement on social media, I see so many silver hair beauties with warm skin tones.
It is often recommended to use foundation shades that are closer to the skin tone; however, if foundation matches too closely with sagging skin, it may be harmful to your skin tone.
Try choosing an alternative color that is just a touch more golden on the skin to provide additional warmth.
Pro tip: Keep blending with the jawline! If you aren’t using a precise color match, blending is more critical for older women.
Best Warm Foundation for Young Skin: Make UP for Ever Ultra HD invisible cover Foundation is available in almost 50 colors and is great for finding shades that are warmer than your own skin.
4 Trade Your Powder Blush for a Radiance Boosting Cream Blush
One of the best tips to help women find the best makeup for senior citizens is to ditch the legacy powder blush. Powder blush can make your face look dull and lifeless if it is a super matte formula.
As we get older, powder cosmetic products can just sit there on the surface of your skin. Instead of glowing from within, you look like you have clown cheeks. The powder color is just out of place with our fine lines and wrinkles.
A radiant, cream blush will help your skin appear healthy, fresh, and more vibrant.
Cream blush can be a great way to give your skin a radiant and glowy appearance. It is also sheer, so it gives you a natural look that is perfect for older women who want to cover up their wrinkles and age spots.
5. Apply everything in thin layers
The temptation is to apply full face makeup concealing imperfections and creating a flawless surface, which almost guarantees makeup settles into the fine lines throughout the day.
I see a lot of trendy TikTok and Instagram videos where lots of cream makeup is applied in stripes all over and then blended all at once. While this is a great time saver, I think it’s a terrible technique for senior citizens.
Your makeup will look much more lively and vibrant if you take the time to apply in thin layers.
The best makeup for seniors is thin, light layers. It takes more time to do it this way, but the end result is worth it. Once I became accustomed to applying just a little, then stepping back and looking before I applied more – it became second nature.
Of course, mascara has always looked best with two thin coats instead of one thick, clumpy coat.
At this point, since it is now a habit, I don’t think it takes any more time to get ready than it did when I was doing a “full face” so to speak.
6. Makeup should be light and natural.
This will avoid looking cakey or too heavy. If you are a senior citizen, your skin will just look funky and old if you wear full coverage makeup applied with a heavy application technique.
Try to stipple your foundation on with a domed shaped duo-fiber brush instead of a densly packed foundation brush. I like this affordable e.l.d. brush pretty well.
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|e.l.f. Cosmetics Domed Stipple Brush
For the eyes, a light application of eye shadow is recommended to give them a more youthful appearance. A light application of mascara is also recommended to keep lashes looking full and long.
The lips should be given a light application of lip gloss or lipstick to keep them looking plump and youthful.
More Tips for Older Women Wearing Makeup — boom by Cindy Joesph
For senior women who have wrinkles, it is important to apply foundation that matches their skin tone in order to cover up any imperfections and make the face look more smooth.
7. Highlighters and Shimmers
An all matte makeup is so boring. Every now and then I get in the mood to wear all mattes, but I really enjoy a tiny touch of highlighter or shimmer shadow even as a senior citizen.
The key is to find the right formula. You want one that does not emphasize your skin texture and wrinkles.
Liquid Highlighter underneath my blush – barely peeking out at the top of my cheekbones – works wonders for my mood.
I also tend to shy away from shimmer eyeshadow if it is powder. I have dry eyes so the tiny particles seem to get into my eyes no matter what I do. I do not find this to be true with shimmer cream eyeshadow sticks.
They are also easier to apply, since even in the 10X mirror I can’t see as well as I used to.
Best Makeup for Seniors Citizens
In general, the makeup for older senior citizens should be light and easy to apply.
It is important not to overdo it with makeup because wrinkles are already a natural part of the aging process. It’s a journey to get to a place of acceptance regarding your wrinkles, I know, I’m still on that bus.
I also try to look for makeup packaging that is easy to open. I love the products that have clear packaging so I can see the color immediately. That way I don’t need to search for the tiny writing to see the color of the product.
Try the foundation with a warm undertone and see if you don’t like it. It really warms my skin up and puts a little more life back into my face.
While my wrinkles cannot be covered up with any coverage concealer, I make up for it with a dash of shimmering shadow on the inner corner of my eyelids.
So if you haven’t worn makeup in a long time, I encourage you to try it again. Makeup for seniors is a “thing”, we are in a class all our own. I focus on makeup for older skin, and makeup tips for wrinkles.